TikTok is introducing a updated setting that enables them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform announced that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global release. This development comes amid a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this output is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is often illogical or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, including digital art to science explainers, and we want to provide users the ability to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The platform shared that there are presently over a billion videos on its service identified as AI-generated. Overall, in excess of 100 m videos are uploaded to the service each day, making AI-generated material a limited portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the amount of artificial media they view by using the “manage topic” option in the app and choosing “AI-generated content”. Other topics that can already be adjusted under the filter include politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige content makers to identify “realistic” artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Furthermore, the service will now apply an artificially created label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is intended to stop users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2 million educational fund for specialists and institutions to create informative material about using AI responsibly. This project will support charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
The platform has justified its safety measures, amid discussion over proposals to lay off a large number of review team members in the UK. The company is set to cut a significant number of roles in its content moderation division in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive explained that human moderation would remain essential, but artificial intelligence can shield workers by removing the most graphic content prior to it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content seen by safety staff over the past year due to the use of its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is why a lot of the machine support is making a difference process content quickly.”
